Use website analytics to understand how visitors use your website
Website analytics are a core component of any successful online marketing campaign, enabling you to measure, analyse and improve your online marketing campaigns with the benefit of accurate and up-to-date information about campaign and website performance.
Only by utilising the huge amount of web analytics data available to you can you really begin to understand exactly how visitors are using your website.
- Where are your visitors coming from?
- Which keywords are driving visitors to your website?
- How long are they staying on your website?
- Which pages of your website are the most popular?
- What improvements could be made to improve user experience and customer engagement?
Although there are many website analytics solutions available in the marketplace, we recommend Google Analytics as a great starting point for collecting and measuring general website statistics. Google Analytics is a powerful, user-friendly website analytics tool that makes it easy for you monitor website visitor behaviour. It offers a huge amount of reporting options and can even be linked to your Google AdWords campaigns to help measure the effectiveness of your website marketing efforts. And best of all, it's free.
Our website analytics services
We can help you set up and add Google Analytics to your existing website so you can start tracking vital website metrics in a matter of hours. We can also help link your Google Adwords campaigns to your Google Analytics profile so that all of your online marketing statistics and information can be conveniently viewed in the one place.
What's more, when it comes to understanding the data and making informed decisions about potential improvements to your website, we are experienced in helping to make sense of the information that has been collected and transforming it into a meaningful analysis of visitor behaviour. From this we can then advise on suggested changes and recommendations to help boost the performance of your website as a marketing tool.