Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of analysing the online presence of a website and identifying key areas for improvement that will result in higher rankings in the natural search engine results. With search engines the most popular way to navigate the web, search optimisation is vital for ensuring that potential customers can find your website before they find those of your competitors.
We take a fully integrated, completely ethical and transparent approach to helping websites achieve improved natural rankings and the best possible coverage on the three major search engines - Google, MSN and Yahoo.
Our SEO process
With over 5 years experience in achieving high rankings through search engine optimisation strategies, we know the importance of planning and implementing an SEO campaign that's tailored for the unique needs of your business.
Every one of our web SEO campaigns starts the same way - by listening and gaining a thorough understanding of your business, your customers, and your objectives. Once we understand your business environment we'll then help you set measurable goals and tailor a web SEO campaign designed to achieve them.
Technical SEO audit & analysis
We review and analyse your website against the latest best practices for a range of optimisation factors. Our technical audit includes taking a detailed look how your website is coded, and analysing the overall site architecture to determine if it is search engine friendly and identify areas for improvement. Once your site is SEO friendly we help you integrate keyword research findings and competitive insights throughout your website.
It is vital that the search engines are able to collect information from your site easily and therefore rectifying any technical issues at the outset can have a strong effect on your ability to rank well for a selection of relevant keywords.
Keyword research
Keyword research is one of the most crucial components of any successful SEO campaign. If you're not targeting the right keywords you could end up driving more visitors to your website, but chances are they won't be kind of visitors your business needs. Throughout our keyword research phase we focus on understanding your customers' thought processes and behaviour through continual research of how people search for your products and services online.
Using a selection of specialist keyword research tools and methods we prepare the optimal selection of keywords to accomplish your specific goals, resulting in targeted traffic and quality results. Once our analysis is complete we provide you with a master list of keywords from which you can choose the best keywords that match your marketing objectives and brand.
SEO competitor analysis
By reviewing your key competitors' websites and understanding their search engine optimisation strategies we can identify what online marketing strategies we should use to help you in your attempts to outrank the competition. We measure your competitors against a number of factors that can influence rankings and determine what need s to be done in order to enable you to compete with them in the search engine results.
On-page factors
On-page SEO relates to a set of guidelines on how and where to place carefully chosen keywords on a page to maximize the ability of the page to rank for a specific keyword or combination of keywords.It includes html code optimisation, content optimisation, navigation optimisation and any other on-site issues which could affect the ranking of your website.
We have a strong understanding of how Google crawls and index websites and we aim to ensure that Google spiders can effectively crawl each page placing emphasis on your most important and relevant keywords.
Off-page factors
In short, off-page SEO is the process of attracting and building links to your website. Done correctly, the off-page component of SEO can have a significantly stronger impact on the rankings of a page than the on-page elements.
At Search Foundry we only implement 100% ethical and natural link building strategies designed with long-term results in mind. We ensure that all links meet our strict quality criteria and that only links from well regarded websites and human edited directories are acquired. Quality link building is a resource intensive process, but it is one of the most effective ways to inform the search engines about your website's relevancy and popularity for specific keywords and help drive relevant traffic to your site.
Ongoing search optimisation & SEO maintenance
Achieving long-term web SEO success is an ongoing process - it is not a set and forget strategy. To consistently rank well in the search engines SEO should become part of your routine website maintenance and updating schedule. The on-going development of fresh, unique and customer focussed content is a key part of all successful SEO campaigns, and combined with modifications and adjustments to on-page and off-page along the way, will lead you to realising your search engine optimisation goals.
