Pay Per Click Marketing (PPC)
Pay Per Click advertising displays your ads in the most prominent position in the search engine results pages, putting you in touch with people who have actively searched for the products or services that your company offers. With the majority of search engines selling the premium position listings on a pay per click basis, you only pay when a potential customer clicks on your ad. For that reason alone, pay per click search engine marketing (SEM) is one of the most effective ways to reach your customers. A PPC campaign offers you genuine transparency, making it easy to measure success and maximise your return on investment.
With over 5 years experience providing professional pay per click management services to businesses across a range of industries, we take the hassle out of setting up PPC advertising accounts, developing keyword lists, actively managing bids, and tracking visitor traffic and conversions, leaving you to focus on what you do best - running and growing your business.
Why use Pay-Per-Click
Unlike search engine optimisation, PPC search engine marketing is a great way to drive targeted traffic to your website in an instant.
PPC marketing is a great way to great way to increase lead generation and sales over the short or long-term and helps to build your brand online. Furthermore, when used in conjunction with a search engine optimisation strategy, Pay Per Click advertising can be a useful tool to help test your market, test your keywords, and fill SEO gaps for highly competitive keywords.
Our Pay Per Click Services
Google Adwords is by far the most popular pay per click advertising platform available and as such Google advertising will most likely form the core of your pay per click marketing activities. As a qualified Google Adwords Professional, we know the Google Adwords system inside out and we know what works and what doesn't when it comes to setting up and managing successful Google advertising campaigns that meet your budget requirements.
As well as Google advertising there are other alternatives when it comes to search engine marketing, including PPC advertising on the MSN and Yahoo search engines and also social media advertising on sites such as FaceBook and LinkedIn. Whatever audience or platform your PPC campaign requires, we've got the know-how and experience to achieve visible results fast.
Our Pay Per Click management service includes:
- Pay Per Click Account setup and campaign design
- Campaign and Ad group setup
- Keyword research
- Competitive research
- Creative planning and ad creation
- Landing page identification and optimisation
- Daily bid management
- Product and service segmentation
- Negative keyword analysis
- Search query reporting keyword refining
- Geo-targeting
- Creative testing: a/b split testing of new landing pages
- Ongoing keyword research support
- Ongoing ad creative support
- Full weekly or monthly tracking and reporting
Pay-Per-Click campaign management
Our hands-on approach to Pay Per Click management involves careful planning, implementation and analysis of our clients' pay per click (PPC) campaigns on a daily basis. Unlike some PPC management service providers, we don't use automated tools for managing bids and PPC campaign settings. Instead we take the time to continuously monitor and fine-tune each and every campaign, ensuring that you achieve the best possible results for the lowest cost per click (CPC).
Our advanced campaign reporting process means you'll receive regular updates on the performance of your search engine marketing campaign, complete with accurate and transparent information and analysis and detailed recommendations on ways to improve your search engine visibility and maximise ROI. What's more, we are always keeping on top of the latest developments in the world of search engine marketing and pay per click advertising, looking for new ways to improve our service and the overall effectiveness of your campaign.
To find out more about our professional search engine marketing services and see how we can help you get the best from your PPC marketing, please feel free to get in touch.
