Landing Page Optimisation
A landing page is the first page a visitor to your website sees after they click on a search engine result, sponsored listing (e.g. Google Adwords ad), or online advertisement that leads them to your website. First impressions last, and the limited attention span of internet users make it essential that your landing page grabs and hold your visitor's attention long enough to convince them that they have arrived somewhere useful.
Why do I need to optimise my landing pages?
As the level of competition for business on the internet intensifies, it's no longer just enough to just attract more visitors to your website in the hope that they will purchase your product or service. A carefully crafted and tested landing page is designed to help your website convert website visitors into leads, enquiries, and ultimately sales. By testing and improving the design and functionality of your landing pages you can see huge improvements in the number of visitors who convert into customers.
Our landing page optimisation services
With over 5 years of experience helping website owners to improve landing page performance we understand first-hand what makes a good landing page and what changes to specific page elements will have the biggest benefits for your website. By utilising powerful Google's Website Optimizer tool we are able to monitor the performance of every change we make, allowing us to trial a variety of page elements including content, page headings, images, layouts and calls to action in order to find the best converting combination for your website.
After all, it's about improving your Return on Investment - once you've got the visitors to come to your website, it's time to turn them into customers. If you want to know more please get in touch with us - we'd love to help.