SEO & SEM for maximum visibility
Search Foundry is a specialist online marketing consultancy offering web marketing services to small and medium sized businesses throughout New Zealand and the United Kingdom.
We're passionate about using the web to create a competitive advantage for your company and ongoing value for your customers. Our full-service approach and our blend of marketing nous and technical know-how means we can deliver a structured website marketing campaign designed to deliver targeted traffic, improved lead generation and sales, together with measurable results and an outstanding return on investment.
To learn more about what we do take a look at our range of in-house online marketing services.
Search Engine Optimisation (SEO)
Often referred to as SEO, search engine optimisation is about making your website more attractive to the search engines (predominantly Google, Yahoo and MSN) so your search engine rankings improve for keywords and phrases relevant to your business. A successful SEO campaign will result in more customers finding your website and ultimately purchasing your products or services, not to mention the significant brand building benefits.
Search Foundry provides complete search engine optimisation services, including the development of a search engine optimisation plan, keyword research and selection, new content development, link building/website directory submissions and ongoing performance reporting, monitoring and maintenance. Learn more about our search engine optimisation services.
Pay Per Click (PPC) & Search Engine Marketing (SEM)
Search Engine Marketing is a component of online marketing that can bring a significant number of visitors to your website almost instantly. Search engine marketing is based on a Pay Per Click (PPC) framework whereby advertisers pay for their ads to appear within the sponsored listings section of the search engine results pages.
As a pay-per-click advertiser you can control the keywords for which your ad appears and you are only charged when your ad receives a click from a search engine user. Learn more about search engine marketing and our pay-per-click advertising management services.
Website analytics reporting and analysis
Our web analytics reporting and analysis services provide you with the data you need to make marketing and business decisions based on actionable insight. With the help of Google Analytics, we can help you measure a magnitude of factors related to your interactive marketing campaign including information about how many visitors came to your website and their engagement and behaviour while on your site.
Armed with comprehensive data and information, we'll then help you make effective spending decisions and increase your online ROI. Find out more about how our website analytics services can help you make the right decisions for your online marketing campaign.
Web Conversion Enhancement
Generating increased traffic to your website is a big first step in any online marketing campaign - but what to do with all this new traffic? It's often overlooked, but getting your website visitors to perform a desired task once they arrive at your website is just as important as getting them there in the first place.
Whether it be making a purchase or simply submitting an online enquiry, if you want to generate solid ROI from your website you need to make sure that visitors do something once landing at your site. Website conversion enhancement and landing page optimisation is the process of improving the conversion rate of a website by planning, implementing and measuring specific changes to your website that make it easier and more enticing for a visitor to take a certain action. It sounds complex and often it is, but our website conversion enhancement services can take care of all the hard work for you. Learn more about landing page optimisation and improving your website conversion rate.
Web Design and Development
Portraying a strong brand message while supporting existing marketing strategies and incorporating it all into a clean, crisp and professional website is something at which we excel. Each website design is carefully hand-crafted and developed with your business and your audience firmly in mind.
Increasingly we’re finding our clients want the ability to update and amend core elements (such as page headings and body content) of their website themselves. To this end we offer a selection of ‘off-the-shelf’ Content Management Systems (CMS) that provide a rich set of features and allow content editing functionality for content authors, site administrators and non-technical staff within your business. Contact us to learn more about our Web Design and Development services.