SEO News and Articles
Interactive advertising continues to grow despite economic downturn
Published on 02 Mar 2009
The Interactive Advertising Bureau of New Zealand and PricewaterhouseCoopers recently released the Interactive Advertising Bureau Insight Report for the 2008 year. The report shows a staggering 43% growth in interactive/online advertising spend compared with the 2007 year, making interactive advertising the fastest growing ad medium in New Zealand.
Across the board all interactive expenditure types recorded strong growth, with search advertising and directories leading the way with growth of 75% from the previous year. The figures detailed in the report go a long way to show that in uncertain economic times such as these, many advertisers are making the shift toward the measurability and accountability afforded by online marketing channels such as search engine marketing and pay-per-click strategies.
The Interactive Advertising Bureau believe that online advertising spend is will continue to grow through 2009 as more advertisers shift more of their budget online in an effort to reach the increasing number of people using the internet, for longer of time every week.
Across the board all interactive expenditure types recorded strong growth, with search advertising and directories leading the way with growth of 75% from the previous year. The figures detailed in the report go a long way to show that in uncertain economic times such as these, many advertisers are making the shift toward the measurability and accountability afforded by online marketing channels such as search engine marketing and pay-per-click strategies.
The Interactive Advertising Bureau believe that online advertising spend is will continue to grow through 2009 as more advertisers shift more of their budget online in an effort to reach the increasing number of people using the internet, for longer of time every week.
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